The logo is associated with the company that is known for its excellent customer service and speed in deliverance of food and beverage orders. While competitors change their logos and typefaces to reflect design trends over the years and for different campaigns, Chick-Fil-A has kept their logo over time that also gives it a timeless aesthetic. A classic vibe means that the logo has not been changed or altered with the design trends throughout the years. The logo itself gives off a classic vibe that allows the consumers to feel as though they can trust the brand. The age of the logo speaks volumes for the excellence in its design because people immediately identify with the logo. Despite the fact that the logo spells out the name of the company, people immediately recognize its association with the quick service restaurant chain. This particular logo for Chick-Fil-A has been in use for many years and because of this, the logo is recognizable for the brand. Overall the design is minimalistic but still effective in communicating the main item that the brand sells, chicken. To top it off, there is a small oval that represents an eyeball that is placed within the bowl of the C. There is a triangular shape that is placed directly above the “h” that the viewer visually connects with the C in order to aid the visibility of the chicken figure. These graphic elements consist of four ovals above the C which diminish proportionately in size as they follow the stroke of the C. There are a few graphic elements that have been placed around the “C” of the typeface in order to create an abstract appearance of a chicken. This means that the color used in this logo should be consistent across all uses, the only exception being those that are permitted within the brand guidebook for the company. The only color that is used in this logo is the color red, which is a pantone color that is specific to the brand. The typeface in the logo also contains rounded terminal that makes the typeface bubbly. The logo is made up entirely of a script-like cursive typeface that displays all of the letters of the company name, Chick-Fil-A. The logo is made up of text with slight graphic embellishments around the initial C that appears in the logo.

This logo is the main mark that Chick-Fil-A uses to associate themselves with. This logo is featured all over Chick-Fil-A product and services that appear both within the restaurants and outside the restaurants. The image in discuss is the Chick-Fil-A logo.

Chick fil a font